They call them Reels for a reason.
A reel is what pulls the fish in. Off the Hook keeps your friends, your DMs and your posts, and takes the reel away.
On one side, thousands of engineers, a billion-dollar ad business and an algorithm that learns you a little better with every swipe. On the other side, you. At 1 am. With your thumb. That was never a fair fight.
It's not your willpower that's too weak. It's them that are too good. So we don't ask you to try harder. We take the hook out.
of Americans under 30 say they spend too much time on their phone.
Pew Research Center, 2026tried to cut back in the last year.
Pew Research Center, 2026of them say it really worked.
Pew Research Center, 2026Your apps live here now.
Instagram, Facebook, TikTok and Snapchat, calm and quiet. The real apps stay locked.
Everything you came for. Nothing that keeps you.
- DMs
- Stories
- Friends' posts
- Search
- Reels
- Explore
- For You
- Spotlight
Infinite scroll costs a break.
Your day comes in blocks. Each one has a few breaks of 5 to 30 minutes. A break opens the real app, and everything locks again by itself.
On Medium and Hard, anything that loosens your plan starts tomorrow. Your 1 am self can't renegotiate.
You don't manage a plan.
You talk to Lumi.
I've started football Tuesday and Thursday 17–19
How fun! I'll put it in your plan so those evenings are yours.
Added to your plan
Sunday
I looked at your calendar. You've got an exam on Thursday. Want a focus block Wednesday morning, 9 to 12?
Yes please
I'm craving it
That's okay. An urge peaks and fades in about 10 to 15 minutes. You wanted your evenings back for reading. Make a tea, open your book, and tell me about the first chapter?
Honestly this is harder than I thought. But I'm glad you're here.
Week two is supposed to be hard. You're doing it anyway.
Ten weeks.
Then chapters.
Week 1 of 10
Not another wall to fight.
Blockers lock everything. Filters stop at the feed. Off the Hook keeps what's good, takes the hook out, and fits the plan to your week for you.
Off the Hook
Opal
SocialLite
Screen Time
As of October 2026, based on each app's public listing.
Private by design.
Your password never touches us.
You log in to each app directly, on your phone. Your feed and your messages stay there.
Lumi can't switch your rules off.
Lumi suggests, the app enforces. Nothing changes until you tap Approve.
What Lumi knows, you can delete.
Lumi's memory is stored in the EU. See all of it in Settings, and delete it any time.
Less reel. More real.
Off the Hook is coming to iPhone. Get one text the day it's out.
One text when we launch. Nothing else.